CGC
Reaction
LLUME
This video aims to sell the viewer on the Sardinia Set by sharing the meaning behind the jewelry and focuses on the notion of “deserving to treat yourself” coupled with an aesthetic unboxing and an authentic reaction.
TikTok
Mysa
The high energy mashup was run through Black Friday. With the nature of the cuts and high intensity of the clips this ad lends itself more naturally to typical TikTok content.
GreenScreen
Big Blanket
The client requested a greenscreen overtop of their top-performing creatives, to better explain their Christmas promotion.
Product Demo
Robert Barakett
VIDEO
This video uses a trending TikTok sound to show 3 ways to style your RB Tee. It’s a simple video and concept that’s been successful for the brand in the past. This time we decided to use an orange shirt as he focal point to see if that makes a difference when it comes to clicks, views or interactions.
STATICS
The brand is sensitive about holiday branding and tends to focus on the spirit in messaging and tone rather than in the creative itself. We asked the creator to take some Christmas-inspired images while still keeping with RB’s minimal aesthetic.
Testimonial
Phocus
The brand was looking for less structured content and gave creators total control. This ad is humorous and engaging while also covering the important product points.
GreenScreen
Hey HArper
A variation on a winning ad - another example of a greenscreen overlay that allows for the viewer to see both the product AND the speaker’s face which is really effective.
GreenScreen
RUX
The goal for this video was to create an authentic Gift Guide for outdoor enthusiasts. I thought it was important to use a video background of the product so the viewer could really see what the Rux is capable of.
Tips & Tricks
Pure Daily Care
The brand was interested in getting more organic feeling content to also be run on their socials. This video has a great hook, feels organic and still highlights the product well.
Savings Callout
Mysa
The "Save 26%" callout worked well in the past so we worked to iterate off of that. We coupled the creator's strong camera presence with captions describing the sale to really get the point across.
TikTok
Tru Earth
Based off of TikTok school learnings we decided to create a clean and simple Boxing Day ad for Tru Earth.
Product Education
Robert Barakett
This simple and clean ad comes with no additional distractions so the viewer can focus entirely on the product. The voice over is strong and engaging and highlights the USPs very well.
Savings Callout
MYSA
This is another take on the winning "Save 26%" angle. Again we coupled the creator's strong camera presence with captions describing the sale to really get the point across.
Productions
Product Content
Spriinger Pets
This brand didn’t have any strong product listing images on their website or Amazon pages, so we crafted a few samples of e-commerce images on a plain white background for their Sling Bag. Shooting on a white background can be really advantageous when showing off your product as there are very few distractions, it keeps things consistent, and as a consumer, you see exactly what you’d be getting from the product. We worked with Ad Creative on the product demo ad, keeping it playful while showing the product in use and calling out each feature.
Product Shots
JRNY
We wanted to shoot pieces of content that would elevate the brand's current library of images, and could also be used for a variety of platforms like ads, social channels or product pages. We focused on showcasing the product being used and what it would look like in a drink, while making it as eye-catching as possible.
Ad Creative
12 Days of Gifting
Kind of Wild Wines
Our buyers and the client needed some marketing done to get people to sign up for their email marketing campaign, “12 Days of Gifting”. So we brainstormed some copy variations and ran with content we had on file along with content the client provided.
Holiday Sale
Tru Earth
The client gives us the freedom to come up with concepts so it's a fun way to try new formats. This was a top performer during Tru Earth's Holiday Sale and the client thinks it might be because it looks different from their usual ads.
Holiday Angle
Kevin's Natural Foods
For this ad, we wanted to keep it simple. Pairing a straightforward headline with a colorful product shot made this ad eye-catching and effective.